Monday, June 9, 2008

Worldwide Developer Conference 2008 Keynote (Almost) Live Coverage

11:39 am With GPS, the iPhone can do tracking. A pulsating dot is moving across the Google map as a car drives down Lombard street.

11:38 am Data from cell towers, WiFi networks, and now -- GPS.

11:38 am GPS support now integrated into the iPhone.

11:38 am 3G has great battery life on iPhone. 300 hours of standby, 2G talk-time now has 10 hours (as opposed to 5), 5 hours of 3G talk-time (most phones only have 3 hour 3G talk time), 5 to 6 hours of high-speed browsing, 7 hours of video, 24 hours of audio.

11:37 am Now demoing an email download. The email attachment took 5 seconds to download on 3G and 18 seconds on EDGE. 3 seconds on WiFi.

11:36 am 2.8X faster. Approaching WiFi speeds (WiFi scored 17 seconds). When compared to other 3G phones (Nokia N95 and Treo 750), the iPhone is 36% faster -- and better looking.

11:35 am How does the iPhone 3G tackle the challenges? 3G = faster data downloads, perfect for Safari and Mail. Comparing download speeds between 3G and EDGE. 3G finished in 21 seconds. EDGE finished in 59 seconds.

11:33 am Apple has learned so much with the first iPhone. They have taken everything they've learned and more and created the iPhone 3G. Even thinner, black plastic back, solid metal buttons, same gorgeous display, camera, flush headphone jack, and dramatically improved audio.
11:32 am Introducing the iPhone 3G.

11:31 am 56% of people that want an iPhone but didn't get one say it was due to price.

11:31 am 1) 3G network support 2) Enterprise support 3) Third party application support 4) More countries (joking about unlocked iPhones in countries not officially supported) 5) More affordable

11:30 am Apple figured out what the next challenges are.

11:30 am In the first year, 6 million iPhones until Apple ran out several weeks ago.

11:29 am Users love them too -- 90% customer satisfaction (off the carts), 98% are browsing online, 94% are using email, 90% are using text messaging, 80% are using 10 or more features.

11:29 am The iPhone had an amazing intro with tremendous critical acclaim.

11:28 am Steve is now talking about the iPhone's first birthday.

11:28 am A 60-day free trial will be available along with the iPhone 2.0 software in early July. MobileMe replaces .mac. .mac subscribers will automatically be upgraded. Steve has retaken the stage.

11:27 am He just sent a photo to a previously created gallery on MobileMe, which appeared through the web-based interface very quickly.

11:25 am Now he's adding a meeting through the web-based calendar and showing that it appears immediately on the iPhone. Within seconds of making an adjustment to the calendar entry through the web interface, the update appeared on the phone.

11:24 am He's showing that a pushed email appeared immediately on the phone as well as the web interface. A contact he just created on the phone also showed up right away on the web interface.

11:22 am The iDisk app allows files to be sent to people right through the app. Phil is now demonstrating the over-the-air functionality.

11:21 am The gallery app allows for drag & drop too as well as live thumbnail scaling like in iPhoto.

11:21 am The calendar app has the typical day, week, and month views. Color coding and drag & drop events is supported as well.

11:20 am The contacts app incorporates lists, live search, and Google map integration.

11:20 am The Mail app allows panes to be resized, multiple messages to be selected like a real application, and quick reply in-line.

11:18 am iDisk is integrated into as well. Phil is now demonstrating the functionality.
11:18 am Unbelievable looking Mail, Contacts, Calendar, and Gallery applications. Photos are synched over the air too.

11:16 am Includes incredible Web 2.0 applications to provide a desktop-like experience on the web to work with all of the data.

11:16 am Works over the air. Changes are displayed immediately. Works with Mail, iCal, and Address Book on Mac. Works with Outlook on Windows.

11:15 am Everything stays in sync between iPhone, Mac, and PC. Data gets synched automatically both ways.

11:14 am "It works like ActiveStink... er... ActiveSync" - Phil. Push email, contacts, and calendars. Everything is up-to-date, wherever you are.

11:13 am Exchange -- for the rest of us.

11:13 am MobileMe. Phil is on stage to demo.

11:13 am Now, something entirely new.

11:12 am Adding a third way to distribute apps -- Ad Hoc. The apps can be distributed in any way to up to 100 authorized iPhones.

11:11 am Enterprises can distribute apps just to their employees. They authorize iPhones within their enterprise and then create applications that just run on those phones. The apps can be distributed just through their intranet.

11:10 am Available in 62 countries. If the app is less than 10MB, it can be downloaded through the cell network. Otherwise, it requires WiFi or iTunes.

11:09 am Talking about the App Store. A way for developers to reach every single iPhone user. Wireless download support, automatic updates, developer sets the price and keep 70% of revenue, FairPlay wrapped, no charge to anyone for free apps.

11:08 am iPhone 2.0 will be available in early for July. Free for iPhone owners, $9.99 for iPod Touch owners.

11:08 am Fantastic Asian language support, including character recognition. All of the languages can be switched between on the fly. These are all some of the new features in the iPhone 2.0 software.

11:07 am Steve is discussing new features in the iPhone 2.0 software. First, contact search with live searching. Second, full iWork document support. Third, complete support for Office documents (Word, Excel, and now PowerPoint). Fourth, bulk delete & move for messages. Fifth, the ability to save images you get. Sixth, a new calculator with scientific mode when you rotate the iPhone. Seventh, parental controls. Eight, tremendous language support.

11:04 am This functionality won't be available until September, but will be seeded to developers soon. Steve has retaken the stage.

11:04 am When the user quits the application, Apple will push updates from their servers to the iPhone. The developer's servers push the notifications to Apple. These updates can include badges, sounds, and custom messages. This requires just one persistent connection and is extremely scalable.

11:02 am Apple has come up with a far better solution -- a push notification service available for all developers.

11:02 am The wrong solution would be to allow for background processes -- bad for battery life and performance. Poking fun at Windows Mobile's task manager.

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