Friday, October 31, 2008

New Radiolicious Sweetens the iPhone Radio

Now mobile radio listeners have a new way to tune-in local radio stations, anywhere their iPhone or iPod Touch is connected. Thanks to Radiolicious, a new native application player developed by MySimBook, broadcasters who stream their signal online can expand their local listener base, potentially by millions, and realize new revenue streams from mobile awareness-based advertising.

Though it is just a smiley face with headphones resting on an iPhone or iPod Touch screen Radiolicious represents a spectrum of features to attract and enliven a growing market of young people who are getting accustomed to having a mobile mall of new, entertaining and interactive content on their portable devices. This is particularly optimistic for radio, since a January 2008 study by M: Metrics showed that 74.1% of iPod owners listened to music on a mobile phone. Now those users, and others, will be able to pick from thousands of radio stations, playing every kind of music.

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