Claro, America Movil in Brazil, received an initial 30,000 iPhones from Apple. It had hoped to receive many more since greater than 100,000 subscribers had already signed up for the phone by late July.
"Demand is very strong. It's remarkable," Claro Chief Executive Joao Cox said on a conference call. "We're expecting a shortage of devices initially."
Claro plans to sell the iPhone for between 1,000 reais ($549) and 2,600 reais ($1,428), depending on the model and monthly calling plan.