The authors of Grand Theft Auto IV have let people know their dislike for Apple products. They've taken the trouble to embed a witty Apple parody into one of the Internet cafe computers found in the game. Among the clever quips, they criticize Apple (they call it "Fruit") as being overpriced minimalism. Users are encouraged to "Think Fruit" and live in the Fruit Cocoon, presumably their equivalent of "drinking the Kool-Aid" for Apple users. They even mention the new bananna-shaped "iFruit phone", which advertises "No buttons, no reception, no storage capacity, all Ego!"
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