Thursday, May 15, 2008

Aliph Introduces New Jawbone Bluetooth Headset

Aliph today introduced the new Jawbone Bluetooth headset. In the tradition of bringing together science and beauty, the new Jawbone design is 50% smaller than the original award-winning Jawbone, and features breakthrough noise elimination technology to provide even better voice quality than the original in a smaller and more ergonomic package.

Availability and Pricing The new Jawbone is available today for $129.99 at AT&T retail stores nationwide and online at and Available initially in matte black, it will be coming soon in silver and rose gold.
"In creating the new Jawbone we focused on improving our audio performance beyond the marketing leading noise solution that we already had, and elevating the design to a point where it would appeal to a broad range of consumers who would love to wear it," said Hosain Rahman, CEO and co-founder of Aliph. "Jawbone provides amazing audio quality in a form factor that is a true lifestyle accessory - it's a new and complete departure from the typical gadgetry of the Bluetooth category."

"When Aliph and AT&T launched the original Jawbone, a new standard was set for voice quality and design in Bluetooth headsets," said Carlton Hill, vice president of Product Management, Voice Products and Affiliate Marketing for AT&T's wireless unit. "Given the market response to the original Jawbone, we are thrilled to work with Aliph again to launch the new Jawbone - which once again promises to be one of the most innovative headsets in the marketplace."

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