Wednesday, April 2, 2008

Survey finds most iPhone owners aren't Mac users

Rubicon Consulting recently published a survey (PDF) from a selected group of 460 iPhone owners. Here is a summary of the results:

-80% of iPhone owners said they were "satisfied" with the device
-72% of users said they use the iPhone at least once a day for e-mail
-55% of those surveyed said that the iPhone has increased their mobile browsing
-Almost half of the owners changed their carrier
-40% of those that switched, switched from a smartphone device
-1/3 of iPhone owners carry 2 phones
-13% of iPhone owners surveyed have unlocked iPhones
-1 out of 10 users reported "hand pain" after use
-1 out of 5 iPhones were purchased as a gift
-Only 20% of the users surveyed said that they had both an iPod and Mac; while only 5% said they had had a Mac and no iPod. Half of iPhone owners are under 30 years of age and students took up 16% of iPhone usage. While not surprising, the most desired new feature is applications and Exchange support. iPhone owners are of course paying more for their monthly phone bill -- the average phone bill before iPhone purchase was around $78/mo. and after purchase was around $97/mo.

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