Tuesday, March 25, 2008

Microsoft is Investigating the iPhone SDK

Microsoft is investigating the iPhone SDK to find out whether it has profit potential.

According to Fortune, for a little more than a week a team of Microsoft engineers has been examining the iPhone SDK to find worthwhile opportunities to sell iPhone software.

“It’s really important for us to understand what we can bring to the iPhone,” Tom Gibbons, corporate vice president of Microsoft’s Specialized Devices and Applications Group, told Fortune on Monday. “To the extent that Mac Office customers have functionality that they need in that environment, we’re actually in the process of trying to understand that now.”

“We do have experience with that environment, and that gives us confidence to be able to do something,”
Gibbons said. “The key question is, what is the value that we need to bring? We’re still getting comfortable with the SDK, right? It’s just come out. So we had a guess as to what feasibility would be like, now we’ll really get our head wrapped around that.”

The iPhone 2.0 Firmware is due at the end of June thus developers have until that time to create new and exciting applications.

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