Wednesday, March 19, 2008

Apple Discussing Unlimited Music Plan ?


Apple is in discussions with the music companies about providing customers with access to its entire music library in exchange for paying a premium for its iPod and iPhone devices.

The Financial Times is reporting that negotiations hinge on a dispute over the premium customers would have to pay. While Nokia is offering almost $80 dollars per handset, Apple is said to be offering around $20 per device. “It’s who blinks first, and whether or not anyone does blink,” one executive said.

A subscription model is also under discussion. This model would cost $7-8/month and include the provision for customers to keep up to 40-50 tracks a year, which they would keep even if their subscription ended.

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