Tuesday, January 15, 2008

Apple Announces iTunes Movie Rentals

Apple announced that as of last week, the iTunes Store has sold over 4 billion songs. A new single-day record was recorded this past Christmas Day (December 25, 2007) posting 20 million songs sold in 24 hours.iTunes Movie RentalsTouchstone, Mirimax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal & Sony are all on board.

  • Over 1000 movies - available 30 days after the DVD release of the film.

  • Watch anywhere - Macs, PCs, all current iPods and iPhone.

  • Watch instantly - 30 second delay with modern broadband

  • Rules - 30 days to start watching, 24 hours to complete once started

  • Pricing - $2.99, new releases $3.99

The new rental service launches in the U.S. today. International will launch later this year. Software updates for iPods and iTunes forthcoming.

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